Since the passage of CAN-SPAM, the United States has been an "opt-out" jurisdiction, meaning marketing emails can be sent to recipients unless and until they have opted out of receiving marketing emails from the sender (ability to unsubscribe).
You've probably have already been doing similar types of non-opt in marketing, with things like direct mail lists, email purchased lists, industry lists, etc., which can be done, as long as you follow CAN-SPAM guidelines (and certain state laws like CPRA).
Most clients are surprised to realize that they're already doing this, just through other platforms and methods. It's nothing more than retargeting - just via a platform that you didn't know you could access.
If you've ever used Google display ads, direct mail, email purchase lists, tradeshow lists or social media ads (or retargeting campaigns), you're reaching out to people who did not opt-in. If it's not of interest, they just ignore the ad or they unsubscribe.
But if they've been to your website, they are already in the "intent phase" and are considering you, at this very moment, as an option to solve their problem or need. Putting valuable content or offers in front of that audience isn't egregious. In fact, NOT marketing back to people that are already checking you out would be more likely to be considered egregious (from a savvy marketing perspective).
And you are probably doing that using Facebook or Google Pixels already, right? Why not add the more price-efficient "email method" to your retargeting efforts?
No, this technology won't capture and reveal all of your website visitors, but some clients get up to 60% of their traffic captured and turned into an email address, while others receive less (30-40%). Regardless of the percentage, the ROI on this program is outstanding, reaching as high as a 15x return for some of our clients.
Because we capture a users primary email, we have not experienced any issues with our clients. We see open rates (and on the flipside, unsubscribe rates) that closely mirror a client's opt-in database metrics. Keep in mind, some of the customer response will be determined by what content you put in front of them when retargeting, so every audience is different. If you follow a few best practices, you're sending reputation should not be impacted. In fact, it's yet to happen with any of our clients.
If you want to be more cautious to start (until you see what kind of metrics to expect in the way of open rates, click rates, unsubscribes and bounce rates), some clients start off with a secondary email provider account and track those metrics until they are comfortable with the program results, but the vast majority don't take this step and have no issues at all.
If you want us to handle your outbound email retargeting, we do provide that service. See pricing for details.
Yes, we have an email partner with 30+ years of experience in email marketing and can have them execute the email send, using your branding and custom templates, and their platform and sending reputation. This takes all of the execution off of your plate. See pricing for details.
No, this technology is completely different and far superior, as it reveals the exact person that is engaging with your site, as opposed to a building, corporate entity or registered agent for a company. A business will usually share a single IP address among most or all of its computers, meaning IP targeting only leaves you with the company name, but not the person who was at your website.
We send you a list each week of your weekly web traffic (or if you prefer more frequently, we can accommodate that. Call for pricing).
Yes, we can create a unique pixel for each page that you want to reveal your traffic for. This allows you to create custom retargeting campaigns and only send specific offers to those that have visited specific pages (think abandoned cart, specific products or locations). Think about how relevant your retargeting messages can be when you segment your list to this level.
Typically, first name/last name is revealed with about 70% of the emails, and email-only makes up the rest. We can also include company name, job title and "business email" for many of the contacts, as well as additional information. Call or email us for details.
For various reasons (mostly centered around keeping costs low for our clients), we do not directly integrate with CRM's. However, manually uploading the list is a fast and easy process.
Yes, after the first 30 days, the engagement becomes month-to-month. If it's not working for you, we don't want you to spend another dime! Our goal is satisfied, long-term customers, therefore we make it easy for you to try it out without risk.
Rocket Science Integrated Digital - 52 Riley Road, #410, Celebration, FL 34747. All Rights Reserved.
Copyright © 2023 Rocket Science Integrated Digital